Social Media Associate

I develop creative, engaging social media content that amplifies impact, grows audiences, and turns followers into advocates.

Senior Content Specialist at Tread Athletics

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When I joined Tread Athletics in May 2022, our content was strictly educational and fact-based—informative, but lacking personality.

I immediately shifted gears, integrating storytelling, behind-the-scenes moments, and compelling visuals. I strategically leveraged our coaching staff, managing multiple voices to align seamlessly with our brand and clearly showcase our services.

The results?

  • Instagram: Grew from 74,362 to 196,433 followers (+122,071)

  • YouTube: Grew from 25,687 to 208,428 subscribers (+182,741)

  • Twitter: Grew from 31,445 to 67,066 followers (+35,621)

  • Generated over 9,000 inquiries directly from social content and referrals.

(Me training a new employee & interns)

Featured Work

(Click the thumbnail to watch)

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Above are videos I personally filmed and edited at Tread Athletics. My work involved capturing dynamic training sessions to showcase athlete transformations, coaching methods, and engaging behind-the-scenes interactions. I also produced and edited podcast-style content, capturing insightful conversations between our coaches and industry experts, and created engaging explainer videos to clearly showcase Tread’s services and impact.

I also took charge of ghostwriting social content for Tread’s coaching staff, specifically on Twitter (X). Rather than focusing solely on results, I emphasized their coaching processes, training methods, and personal philosophies—helping them build authentic relationships with our audience. This approach led to viral posts, including a single tweet that quickly reached over 3 million impressions, significantly expanding our reach and authority online.

(Click the Images above to see the tweet)

Started My Own Ghostwriting Business

I've been ghostwriting for professionals across LinkedIn and Twitter (X), leveraging my expertise to clearly articulate their stories, insights, and expertise. My approach emphasizes authenticity, strategic storytelling, and relatable, engaging content tailored to each individual's unique voice and target audience.

Through my work, I've helped clients dramatically increase their engagement, visibility, and follower growth. By crafting content focused on their specific processes, personal experiences, and philosophies, I've turned their posts into powerful tools for building authority and attracting high-quality opportunities.

Starting this business allowed me to fully embrace and develop my passion for storytelling, while directly seeing the tangible impact it can have on personal branding, audience growth, and business success.

(Me Interviewing a client.)

(A post I’ve made from my client’s answers.)